WELLNESS / MOBILE
BackWithBrain App Design
ROLE
Product Designer
TEAM
1 Designer, 3 engineers, 1 product manager
TOOLS
Figma, Gemini, Pen-Copy
Problem Statement
Working professionals often face mental health challenges as they struggle to balance their work and personal lives, leading to stress and frustration
Objectives & Goals
• To build the world's largest mind fitness platform for working professionals
• To create a world where everyone leads a conscious life.
Business Challenges
Chronic Anxiety - Working professionals experience anxiety as a daily baseline, not an occasional spike. Constant deadlines, performance pressure, and always-on communication keep them in a persistent stress state that silently erodes focus and decision-making.
Cognitive Overload - Back-to-back meetings and non-stop context-switching fragment attention and drain mental energy. The real problem isn't a packed calendar — it's that employees have no structured way to recover their mental capacity mid-day.
Burnout Leading to Unplanned Leaves - When the mind hits its limit, employees disconnect by taking leaves. This isn't disengagement — it's the only recovery tool available to them. Organizations lose productivity while missing the root cause entirely.
Overthinking & Inability to Switch Off - Stress doesn't end when work does. Employees carry rumination into their evenings — replaying conversations, pre-worrying tomorrow's agenda, and disrupting sleep. This cycle compounds mental exhaustion day after day.
Product Users
Our target audience is the working population of age group 24-60
Quantitative Research
We started BackWithBrain as a simple 7-day bootcamp named From Chaos to Clarity (FCTC). The bootcamp was free but required users to attend live at 7 AM in the morning for 7 days.
Observations
Need for Daily Practice
Participants wanted to continue meditation even after the bootcamp ended.
Strong Retention
Users consistently attended the 7-day program despite the early morning schedule.
Lack of Consistency
Workload and busy schedules made it difficult to maintain the habit independently.
Desire for Community
Users wanted a space to meditate, share experiences, and stay accountable together.
Demand for Continued Learning
Participants showed interest in advanced content and deeper mindfulness practices.
Features & Functionalities
Daily Detox
Daily Detox offers 15-min daily live meditations happening in multiple slots throughout the day
Sleep Therapy
A curated sleep journey offered through a mobile app to help people sleep faster
Mood Checkin
Mood check-ins and insights into the mood-change pattern happening over time
Gratitude Journal
A place offered through the mobile app where you can write daily gratitude to improve your mind fitness.
Guided Workouts
A series of recorded home workouts offered through the mobile app to help people move to be physically fit.
Quote of the Day
A daily quote is shown in the app to help you improve your mind fitness.
Competitor Analysis
Level Supermind
Level Supermind is an all-in-one mental wellness and performance app designed to improve focus, reduce stress, and elevate spiritual growth
Research :
First time jobbers
Coursify the meditation journey
Workout Planner, Meditation, Vedic Chart, Sleep, Note, Affirmation Journey,
Level
SuperMind
Ceekr
Ceekr
Ceekr is a technology and wellness platform that combines modern AI with ancient yoga and Vedanta psychology to help users understand their minds and achieve personal development
Features :
Cognitive Attention Score (CAS) Report based on Questionnaires
Group interactive learning in online live weekly classes with 8 sessions of personal mentoring
16 hr program
Personalised learning with 8 sessions of personal mentoring
User Persona
Ankit Rauniyar
Software Engineer
About
Maslow Pyramid
Self Actualisation
Esteem
Love Belonging
Safety
Physiological
Description
A software engineer doing a 9-to-5 job at Amazon, with 6 years of experience in the IT sector.
A day in their life
- Regularly exercises and stays active.
- Attends 3-4 meetings daily.
- Balances work and family responsibilities.
- Takes leaves to rest and recover.
Pain points
- Feels frustrated and mentally exhausted after frequent meetings.
- Experiences low energy levels during the day.
"
I want to stay productive at work without compromising my mental well-being.
Task Mapping
| Step 1 | Step 2 | Step 3 | Step 4 | |
|---|---|---|---|---|
Task Completing the 7-day FCTC Mind Fitness Program | Discovering & deciding to join | Attending daily 7am live sessions | Doing exercises & posting in community | Continuing meditation after program ends |
Environment | Online (WhatsApp, social media, word of mouth) | Home (morning, pre-work hours) | Home / wherever they are during the day | Home (morning or before sleep) |
Challenges | Skepticism about program title ("Superhuman" felt exaggerated). Unsure about 7-day commitment. | Waking up consistently at 7am. Fear of missing a day. First-day meditation felt too heavy. | Hard to understand why the exercise matters. Peer inactivity reduces motivation to post. | No structure without live program. Unguided meditation is hard. Discipline breaks without accountability. |
Emotions | Curious, skeptical | Excited, serious, occasionally reluctant | Reflective, motivated or demotivated depending on peers | Motivated but struggling |
Thoughts | Will this actually work? Is the content science-backed or just fluff? | What if I miss a day? Is 7am the right time for me? | Why am I doing this exercise? Is anyone else participating? | I want to continue but how do I stay consistent without the group? |
Urgency Level | Low urgency, Moderate importance | Urgent, Important | Not Urgent, Important | Not Urgent, Important |
Design Opportunity | Lead with relatable corporate-life struggles. Use science-backed credibility upfront. | Session preview the night before. Show progress map across 7 days. Build curiosity for next session. | Explain the purpose of each exercise. Facilitator posts first to trigger participation. | Daily Detox live slots post-program. Accountability partner system. Streak & gamification feature. |
Eisenhower Matrix
Urgent
Not Urgent
- Daily 7am live session delivery.
- Session reminders & notifications.
- Completing daily meditation practice.
- Live community posts & engagement.
- Onboarding users to the program.
- Post-program Daily Detox meditation slots.
- Accountability partner matching system.
- Gamification & streak system.
- Science-backed content for all sessions.
- Corporate-life relatable examples in content.
- WhatsApp-based content funnel setup.
- Sending daily quotes & affirmations.
- On-demand recorded content library.
- Advanced philosophy deep-dives (e.g. Who Am I).
5 Why Analysis
Users stop meditating after the program
Users skip daily exercises mid-program
No external structure or accountability
Community disengages after 7 days
No daily habit loop or post-session nudge
No gamification, streaks, or milestones
No mind fitness measurement framework
users can't feel or track their progress
Root Cause
Root Cause Analysis (RCA)
Users Drop Off
After Program
No consistency mechanism
Unguided meditation too hard
No streak or habit
system
No gamification or streaks
No mind fitness
measurement
framework
Weak community support
Community starts
too late
Batch community dissolves after 7 days
No Har Ghar Meditation daily slot
No accountability partner system
Content comprehension gaps
Karmic Cycle hard
to grasp
Religious language used
Lacks corporate-life relatable examples
Meditation pacing too fast
Schedule & life conflicts
Morning swamped with work
Existing routine conflicts with timing
No flexible slot or catch-up option
Post-program motivation drop
On-demand can't replicate live energy
Internal progress hard to self-evaluate
Fear of missing a day
demotivates
No recorded catch-up
fallback provided
Information Architecture
Entry flow, then every screen grouped by the section it lives in.
Major Screens
Home Screen
Profile
Daily detox
Streak
Mood Checkin
Add to Calender
Bottom Navigation
Daily Detox
Upcoming session
Daily detox
Streak
Timer
Bottom Navigation
Sleep Screen
Background audio + animation
Animated Text
Start Button
Full Screen Set
Splash Screen
Intro Screen
Intro Screen
Mood Check
Mood Check Saved
Home Screen
Daily Detox
Onboarding
Feedback
Sleep - Splash Screen
Intro
Get Start
Gratitude Journal
Write Gratitude
Background Colour
Setting
Edit Profile
History
Notification
FAQ
T&C
Guided Workout
Best For You
Mind Fitness